Include new and already-completed research about your target consumer segment.

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Attached is a positioning statement for a product named: Supergoop.
Please carefully review the attached document and complete an essay that explains how the personality of our target market correlates to the brand/Supergoop’s personality. Your essay should also do all of the following:
1. Include new and already-completed research about your target consumer segment.
2. Include an introduction paragraph.
3. Examine VALS and PRIZM personality and lifestyle evaluations.
4. Consider personality traits.
5. Explain the correlation and how it will be beneficial to your brand.
6. Include citations as needed.

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