4 what measurement scales would you have used on the survey that was part of thein-restaurant product tests?

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Read the case study and analyze the case scenario/research through a series of questions.
Case Study can be found in additional materials.
Questions for the case:
1 Map the research design used by Donato’s for new product development.
2 Evaluate the Wassup meetings as an exploratory methodology to help define the research question.
3 Evaluate the test market Donatos used. What were its advantages and disadvantages?
4 What measurement scales would you have used on the survey that was part of thein-restaurant product tests?

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