To that end, avoid providing superficial comparisons like “site a had 10 different styles of pants available while site b had only 7 styles available”.

Go to The Gap(gap.com), The Bay (thebay.com) and Lands’ End (landsend.com) and shop for a pair of pants. Evaluate your shopping experience at each site. Compare the sites and your shopping experience based on all the characteristics that are important to customers when shopping online for a pair of pants. This assignment requires you to… Continue reading To that end, avoid providing superficial comparisons like “site a had 10 different styles of pants available while site b had only 7 styles available”.